User Experience & Design

Defining user experience

Whether it's a product or a service, business has to be user centric which means that everything we do has to be aligned accordingly to our customers' need. In terms of product UX, customer should naturally feel the flow of product's use and its functionality. There shouldn't be any errors preventing to achieve the perfect performance of the product. User experience is about creating a moment which people follow with their instincts instead of their mind.

Designing the perfect UX

The process of designing UX starts with the development of the first prototype. Once it's ready, usability tests should be conducted at usability labs with real people who would be the potential customers. After the test, it's important to analyze every single error that user has encountered. New changes must be implemented to run new tests. The process should be repeated several times until product becomes fluent without any errors.

In order to design the perfect UX we have to look at the psychological patterns which affect human mind in terms of decision making. You want to make sure to keep your design minimalistic. You have to think like your user, and make the design communicable with your user. Another important aspect in UX is emotional design which is reflecting user's values, needs, personality, safety and time. And probably the most important matter in UX is the power of colour and shape. Combining all of these factors together makes the product sellable.

Biggest challenge for customers when designing a good UX

Customers don't realize the importance of running tests of their designs. Many of them don't know that UX testing can save millions of dollars in early product development. Companies rush to develop new products quickly due to the market change and competition but they often lose the race, because quickly developed products are not always usable. Customers should run a lot of usability tests to be able to improve their design before launching products to the market.

Companies always try to make the product look good in terms of modern design. However, only few of them actually follow the Galitz theory in terms of design and context elements in terms of UX. Knowing the secrets to human psychological behaviour, allows you to design a product in a way which perfectly fits user’s need in terms of usage, visuals, and emotions.

It's not about focusing on user experience for functionality and systematics, it's more about capturing the right emotions and feelings which create a lovely experience of using the product.

Did you know that most popular Apple’s iPhone colours are black, grey and gold because these colour associates with power, elegance and formality, and that’s how Apple want their users to feel.

Read more about UX in an article written by Founder and CEO, Paulius Stankevicius on Entrepreneur Media.